Dexter is pleased to announce the continuation of its Cooperative Advertising Program in 2025. The purpose of this program is to provide financial assistance to our customers for a portion of their actual advertising expenditures incurred in the promotion of Dexter products. 


Please click to review the 2025 Program Guidelines and Qualified Expenses below. We encourage you to review these guidelines prior to submitting your co-op advertising requests.

OEM - 2025 Co-op Program Guidelines.pdf

OEM - 2025 Co-op Qualified Expenses.pdf


As a reminder, current Dexter logos can be downloaded from our Media Assets page on our website: www.dextergroup.com/Resources/Media-Library.

Time Period of Program:

The 2025 Co-Op Program will cover qualified expenses incurred from January 1, 2025, through December 31, 2025. All submissions for reimbursement for the 2025 program must be received by January 23, 2026. You are encouraged to submit co-op throughout the year. The following table indicates the Quarterly Payment schedule:

QUARTER

SUBMISSIONS DUE TO DEXTER

DEXTER REMIT CREDIT BY

Q1

April 25, 2025

May 9, 2025

Q2

July 25, 2025

August 8, 2025

Q3

October 24, 2025

November 7, 2025

Q4

January 23, 2026

February 6, 2026


In order to receive a credit memo for any cooperative advertising, a copy of the advertisement, a complete catalog (individual pages will not be accepted), flyer, or promotional item, along with a copy of the supplier invoice must be submitted via mail or email.  Invoices to Dexter will not be accepted.

Mailed: Dexter, Attn: Co-op Advertising, 2900 Industrial Parkway E, Elkhart, IN 46516

Emailed: dextermarketing@dexteraxle.com