2025 Co-op Advertising Program

Dexter is pleased to announce the continuation of its Cooperative Advertising Program in 2026. The purpose of this program is to provide financial assistance to our customers for a portion of their actual advertising expenditures incurred in the promotion of Dexter products. 

Please click to review the 2026 Program Guidelines and Qualified Expenses below. We encourage you to review these guidelines prior to submitting your co-op advertising requests.

2026 Dexter Distributor Co-op Program Guidelines and Qualified Expenses

As a reminder, current Dexter logos can be downloaded from our Media Assets page on our website: www.dextergroup.com/Resources/Media-Library.

Time Period of Program:

The 2026 Co-Op Program will cover qualified expenses incurred from January 1, 2026, through December 31, 2026. All submissions for reimbursement for the 2026 program must be received by January 22, 2027. You are encouraged to submit co-op throughout the year. The following table indicates the Quarterly Payment schedule:

In order to receive a credit memo for any cooperative advertising, a copy of the advertisement, a complete catalog (individual pages will not be accepted), flyer, or promotional item, along with a copy of the supplier invoice must be submitted via mail or email.  Invoices to Dexter will not be accepted.

For questions about eligibility, documentation, artwork approval, or pre-approval email Dexter Marketing at dextermarketing@dexteraxle.com