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Segment Marketing Manager

Job Description

Dexter is the premier manufacturer and supplier of axles, suspension, brakes, doors, venting products, trailer parts, accessories, and towing components serving the commercial trailer, RV, heavy-duty, marine, agriculture, and manufactured housing markets has an opportunity for a Segment Marketing Manager for our Manufacturing business, located in Lisle, Illinois.

Headquartered in Elkhart, Indiana, Dexter has manufacturing and distribution locations throughout the U.S. and Canada. Employing state-of-the-art robotics, precision welding equipment, and automated machining processes, Dexter has achieved many years of success through a commitment to the principles of superior quality, continuous improvement, and unparalleled customer service.

For more information about our company, access Dexter's web site at www.dextergroup.com.

JOB DESCRIPTION

Position Summary
The Segment Marketing Manager will be responsible for developing and executing strategic marketing plans for key customer segments. This role will focus on driving growth, increasing brand awareness, and supporting sales initiatives by aligning marketing efforts with the unique needs of each segment. The ideal candidate is a strategic thinker with strong project management skills and a deep understanding of B2B marketing.

Key Responsibilities

·         Develop and implement segment-specific marketing strategies that align with overall business goals.

·         Collaborate with product management, sales, and customer service teams to understand segment needs and opportunities.

·         Lead go-to-market planning for new products and services within assigned segments.

·         Create targeted messaging, content, and campaigns to engage customers and prospects.

·         Manage relationships with external agencies and vendors to execute campaigns effectively.

·         Analyze market trends, customer insights, and competitive activity to inform strategy.

·         Track and report on campaign performance, adjusting tactics as needed to optimize results.

·         Ensure all marketing materials and campaigns are aligned with Dexter’s brand standards and voice.

Minimum Qualifications

QUALIFICATIONS:

Bachelor’s degree in Marketing, Business, or a related field.
7-10 years of experience in B2B marketing, preferably in manufacturing or industrial sectors.
Proven experience in segment marketing, campaign development, and cross-functional collaboration.

Dexter is driven by our core values committed to Safety, Quality and Integrity:

• Execute with Determination - Be curious, work together, break new ground, find solutions, fulfill our commitments, surpass expectations!
• Connect with People – Empower employees to grow, engage and collaborate; build lasting customer partnerships; care for our communities.
• Do the Right Thing – For our people, for our customers, and for the business. 

We care for our people.  Here are some of our great, comprehensive Benefits:

• Dexter offers a competitive wage
• Full benefits package including Health, Dental, Vision, Life, STD, LTD, FSA, HSA
• 3% profit sharing in our Safe Harbor program
• 401(k) Plan with company contributions
• Opportunities for internal career development and growth

Apply now to join an industry leader and make a difference in what we do for the customers we serve!

Equal Opportunity Employer

Offers of employment are contingent upon successfully passing a background check and drug screen. Dexter Axle Company is an equal opportunity employer. Applicants are considered for positions without discrimination on the basis of race, color, creed, religion, national origin, gender, age, disability, veteran status, citizenship status or any other characteristic protected by federal, state or local law.